When we first met the magicians behind the delicious treats at Raymer's we knew there was good work to be done.
Their previous website was only partially finished and offered limited eCommerce capabilities. We helped to replan the website platform to better address the goals and needs of this family-owned business. We designed and built a custom website experience, moving the entire project to Craft CMS to take advantage of a flexible and powerful eCommerce and Content Management System. As we continued to work with Raymer's on a brand refresh, we were easily able to design a custom branded interface to support multiple brick & mortar locations and a strong demand for online ordering.
The current iteration of the website includes a variety of features that ranger from inventory management, shipping label integrations, and address verification to automated emails, a blog, and rich analytics. Over the past few years, the team at Raymer's has been able to rely on us for quick feature additions, iterative user experience improvements, and reliable support. The website has led to a sharp increase in online sales and improved search performance that has helped to spread awareness of this unique and treasured candy shop.
